Concacaf tenders for first-ever betting sponsor

Thursday, January 9, 2025 8:15 PM
Photo:  Shutterstock
  • Canada
  • Latin America
  • United States
  • Matthew Glendinning, SportBusiness

Concacaf has launched an invitation process for interested parties to submit offers to become the official betting partner of the confederation’s main men’s and women’s competitions, from 2025 to 2028.

The selected organization will become the first-ever official betting partner for football’s governing body for North America, Central America and the Caribbean and will gain brand visibility during the period leading up to – and after – the World Cup in 2026, hosted by the US, Canada and Mexico.

The tender process, which will be run by Concacaf’s commercial department, calls for a betting sponsor to cover all Concacaf’s senior women’s and men’s national team and club competitions.