Comcast is notably expanding the sports betting experiences on its Xfinity X1 platform with the launch of the Xfinity Odds Zone, which will provide X1 customers with live odds from DraftKings directly on the TV while watching major live sports games and events.
Xfinity Odds Zone will be available to X1 customers in most markets; placing bets is limited to customers living in states where sports betting is legal and DraftKings Sportsbook operates.
Additionally, the company announced a new immersive viewing experience, launching for the first time with The Players Championship, that makes finding, interacting with, and watching live sports easier than ever.
