At Folsom Field, large banner advertisements promoting the sports betting company PointsBet’s slogan, “Do It Live,” are displayed across the stadium.
The University of Colorado Boulder drew national scrutiny in November of 2022 for its partnership with PointsBet, a relationship which included incentives to encourage sports betting in the CU community.
Last year, the New York Times reported the university received a $30 referral bonus every time someone signed up on PointsBet with CU’s promo code and placed a bet.
Following the controversy in November, university leaders moved to reevaluate their relationship with PointsBet. On Jan. 17, Steve Hurlbert, the university’s chief spokesperson, told the CU Independent the university had decided to discontinue the referral fee bonus going forward.
