Columbian operator BetPlay has teamed up with interactive payment provider TAPPP and satellite television provider DirecTV to launch the first in-broadcast betting experience available directly from a television screen.
The product, which went live on Colombian Division A soccer games on Saturday, enables BetPlay customers who subscribe to DirecTV to open an overlay on their TV screens while watching a live soccer match and place a bet within the same screen.
TAPPP’s patented payment technology facilitates the transaction between the broadcast and BetPlay, within both linear TV services and DirecTV’s streaming platform for the first time…
TAPPP Chief Executive and Founder Sandy Agarwal said, while the product has only been live for six games, initial data shows that 14.5% of people watching the games clicked, age-verified, and accessed the betting experience.
