Kindred Group’s pledge to incorporate ‘transparent safer gambling metrics’ as part of its financial reporting duty has been deemed a ‘leadership milestone’ by company chief executive Henrik Tjärnström.
This week, Kindred became the first listed operator to publicly disclose information on its share of corporate revenues generated from ‘high-risk customers’, alongside further data tracking its group-wide safer gambling efficiencies.
Tjärnström marked the disclosure as a ‘logical progression’ of Kindred’s safer gambling programme, as the company strives to act on the front foot to tackle problem gambling’s unique complexities.
Nearing his 11th year in charge of Kindred, Tjärnström remarked that he was fortunate to have had the full support of his board in identifying early and pursuing sustainability as the foundation in which to grow the company.
