Canadian telecom and media giant BCE has inked a deal to enhance its TSN sports network with betting-focused content through a multi-year agreement with FanDuel Group, a company owned by Ireland-based Flutter Entertainment.
The announcement on Monday comes as Ontario opens its online sports betting market to private competition, a first in Canada that’s drawn business interest from major players from the global gaming industry. FanDuel is among the companies that started accepting wagers in the province on April 4.
TSN and FanDuel describe the deal as a “first-of-its-kind,” as the sports network looks to introduce its audience to newly-legal bets on individual games and events.
