The business of online gambling is booming in Canada, but some provincial lottery corporations feel they’re missing out on a big chunk of the winnings.

Organizations in Alberta, British Columbia, Manitoba, Quebec and Atlantic Canada are working together as a coalition to bring attention to illegal gaming websites, as offshore operators advertise in their jurisdictions and poach potential profits.

“[We] make greater awareness of the issue of the onslaught of advertising when it comes to sports gaming that has come about in the last period of time,” said Steve Lautischer, executive vice-president of business operations with Alberta Gaming, Liquor and Cannabis (AGLC).