The inaugural Entain Sustain event, during Safer Gambling Week in 2021, offered Entain an opportunity to position itself as the major gambling operator most committed to sustainability issues, particularly safer gambling.
It seemed like that positioning had an effect, with the operator receiving multiple industry awards for safer gambling.
But after the business paid a record £17m regulatory settlement in August of this year, many raised eyebrows at that recognition.
So, following the second annual Entain Sustain event, can the business continue to position itself as a sustainability leader? Chief governance officer Robert Hoskin notes that the timing of the settlement may have created misleading impressions.
