On Tuesday, backers of Proposition 27, the California initiative that would legalize statewide mobile wagering, released their first ad that completely embraces their cause – attempting solutions to homelessness and mental health issues through sports betting tax revenue.

The ad shines a spotlight on the City of Refuge, a Sacramento homeless facility that houses up to 26 families. In the ad, co-founder Rachelle Ditmore clearly hits on the key issues the proposition promises to address.

Proposition 27, funded by Bally’s, BetMGM, DraftKings, Fanatics, FanDuel, PENN Entertainment/Barstool Sportsbook, and WynnBET and supported by three smaller gaming tribes, is one of two sports betting initiatives that will be on the November ballot.