Cumulus Media’s decision to bail on news programming on an iconic AM station in San Francisco and replace it with a sports betting format is generating a buzz, not all of it is favorable, at least from longtime listeners.
Cumulus confirmed the arrival of 810 The Spread with an official announcement on Monday: “The new station brings sports and sports betting news, information and insights to the burgeoning and underserved sports betting audience in San Francisco.”
The KGO format swap is notable given that the 50 kW station on 810 kHz has a rich history of newsgathering in the Bay area. News and talk programming on the station goes back many decades.
