Caesars sportsbook inks sports betting data partnership with Genius Sports

Caesars sportsbook inks sports betting data partnership with Genius Sports

Article brief provided by MI Bets
  • Matt Rybaltowski, MI Bets
September 7, 2021 6:43 PM
  • Matt Rybaltowski, MI Bets

    Genius Sports announced a strategic relationship with Caesars Sportsbook Tuesday, securing another sports betting data partnership with a prominent sportsbook on the eve of the NFL regular season.

    The multi-year deal grants Caesars access to Genius’ full suite of official sports data content offerings, including customer acquisition tools and fan engagement solutions. Under the deal, Caesars will receive access to official sports betting data streams from the NFL and global sports leagues ranging from NASCAR to the English Premier League, as well as top soccer leagues in Argentina, Colombia, and Mexico.

    In April, Caesars was one of three top sportsbooks named by the NFL as official sports betting partners of the league — joining DraftKings and FanDuel. DraftKings signed a similar deal with Genius last month when it became the first of the three sportsbook operators to ink an expanded sports betting partnership with the data provider.