While the gaming world has spent plenty of time analyzing the details of the new ESPN-PENN Entertainment partnership, the focus has been on sports betting and the excitement around the idea that the “Worldwide Leader in Sports” may now also aim to become the “Worldwide Leader in Sports Betting.”
Somewhat overlooked is that when PENN sold Barstool Sports back to founder Dave Portnoy, it also created the opportunity for PENN to leverage its own brand — Hollywood Casino — in the online casino world. It’s an accepted truth in the gaming industry that sports betting is an accessory and the real money is in mobile casinos.
