As North American betting stakeholders continue to expand their operations across the states and provinces of the US and Canada, many are looking to the established markets of Europe for guidance and support.
This has included US-facing PointsBet, which recently announced the opening of a Dublin tech hub off the back of its acquisition of Banach Technologies. For the company’s Director of Operations – Europe, Graham Ross, the continent has much to offer for US-facing firms looking to further expand their businesses, particularly relating to tech and innovation.
What are the key opportunities for PointsBet in the European market, and in Ireland in particular?