It isn’t enough just to offer sports betting these days.
Corporate executives are finding they need to find different ways to engage an audience. One way to do that is to connect the betting public to personalities who eat, drink and sleep sports and have developed a following through podcasts about sports.
Enter Blue Wire, a San Francisco-based sports podcasting platform that in February announced it is partnering with Wynn Resorts Ltd. to bring podcasting talent to WynnBET, the company’s sports wagering subsidiary.
The studio is designed to bolster WynnBET brand awareness and produce storytelling-based content in partnership with Blue Wire, which has several on-air personalities.
