The Las Vegas Convention and Visitors Authority will capitalize on the popularity of social media and big special events to attract visitors to Las Vegas in the months ahead.
The LVCVA’s marketing committee met last week with the its in-house team and marketing agencies R&R Partners and New York-based Grey Global Advertising to strategize on how to convert millions of social media users into Las Vegas visitors.
Social media postings long ago replaced traditional advertising as the best — and least expensive — means to attract visitors to Las Vegas. The city’s marketers typically post photos and videos of local events online or enlist social media influencers to create their own content on behalf of the city.
