If there was one theme that came to dominate this year’s SBC Americas Summit, it was omnichannel.
And, as IGT are masters of that particular art, I sat down with head of games and digital products, Brett Jackson, to discover the secrets behind a truly successful omnichannel strategy.
With a background spanning everything from art, music, psychology, and newspapers before finally landing in igaming, Jackson has a pretty varied field of inspiration to draw from when building IGT’s omnichannel gaming strategy.
“I go into a new industry, learn it really quickly, and then bring whatever I’ve learned with me,” he tells me, before explaining that gambling was never unfamiliar territory. “My dad was a professional gambler. My mom loved playing slots, so I’ve been around them, I was able to adapt to it really quickly.”
