Betway scores latest tennis sponsorship with European Open deal

Thursday, September 16, 2021 11:06 PM
  • Gambling Insider

Betway has announced its sponsorship of the European Open, the latest in a series of tennis tournament deals.

The Super Group-owned sports betting company will add Belgium’s only ATP Tour Event to its extensive sponsorship portfolio.

Anthony Werkman, Betway CEO, said: “We are delighted to announce a partnership deal with The European Open, Belgium’s only ATP Tour Event. The tournament is still in its infancy but has already had some major names on its roll of honour. We’re looking forward to supporting the competition as it grows into a leading event on the ATP Tour.”

Betway sponsors many major tennis tournaments including the Generali Open, Miami Open and the Mercedes Cup, and has already signed several sponsorship agreements this year.