Betway enhances South Africa market status with T20 deal

Thursday, February 25, 2021 6:15 AM
  • Ted Orme-Claye, SBC News

International sports betting operator Betway has secured the title sponsorship of South Africa’s T20 Challenge Twenty20 cricket tournament.

This is an expansion of the operator’s already extensive presence in South African domestic cricket, acting as a sponsor of all Proteas Tests and One Day International series fixtures held in the country.

“We are extremely happy to be announcing our title sponsorship of the Betway T20 Challenge. It enforces our strong commitment to cricket in South Africa and we look forward to being part of this exciting tournament,” said Paul Adkins, Betway’s Marketing and Operations Director.

Under the terms of the agreement, the tournament will be branded as the Betway T20 Challenge. The ten-day competition will begin on 19 February and culminate on 28 February.