It’s clear why World Wrestling Entertainment would want headlines over the prospect of bettors being allowed to wager legally on scripted matches, and not all of it has to do with trying to drive up the potential sale price of the company.
Betting increases fan engagement. Just ask NFL, MLB, the NCAA – even the folks who organize ping pong. They all find a big upside when fans are able to bet on the games.
Massachusetts just launched mobile betting Friday, but nobody there can legally bet on “Friday Night SmackDown” matches. “The WWE is not an approved sports league,” the Massachusetts Gaming Commission points out.
