Betsson opens Bogota hub to accelerate pan-LatAm growth drive

Sunday, December 11, 2022 5:15 PM
  • Ted Menmuir, SBC News

Betsson AB has celebrated the full launch of its ‘operations centre’ in Bogota, Colombia, to support its ongoing expansion across South American markets.

The Stockholm-listed online gambling group completes a further 2022 corporate objective, launching the Bogota centre to support its existing brands and partnerships active in the markets of Colombia, Peru, Mexico, Chile, Argentina, and Brazil.

Present at the launch, Group CEO Jesper Svenson commented: “Latin America is a special region for us, so I am especially happy about the opening of this operations centre in Bogota.

“I’m confident that, thanks to the talent present in the company, we will continue our progressive growth in the region and contribute to the development of an industry based on responsible entertainment.”