Gaming operator Betsson Group and casino firm Big Bola have agreed a partnership this week to introduce online gaming operations in Mexico.
Betsson Mexico, which the two firms plan to launch by the end of the year, will offer casino, live casino, and a localized sportsbook with a wide range of sports and markets and a US-centric betting offer including money lines, parleys, and teaser bets.
Jesper Svensson, CEO of Betsson operations, explained: “This is yet another expansion into the LatAm region which we see so much potential in. As we have done in Brazil, Colombia, and the Province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture.”
