Almost Friday Media has inked an exclusive partnership with BetMGM, under which the comedy-driven content network and lifestyle brand will deliver assets across multiple channels.

As sports-themed podcasts with an entertainment bent continue to proliferate across the airwaves, Almost Friday provides consumers with a network of satirical content aimed at making sports enjoyable for its followers. The Almost Friday network has an audience of over 7 million followers, delivering an average of more than 120 million impressions per week, according to the company.

Under the partnership with BetMGM, Almost Friday will deliver assets across social media, YouTube, Discord, livestreams, podcasts, events, merchandise, and newsletters, the company said in announcing the deal Thursday.