BetMGM co-owner Entain taps ex-Kraft Heinz exec Dafne Guisard as COO

Thursday, November 7, 2024 7:12 PM
  • Zak Thomas-Akoo, Next.io

Former Kraft Heinz executive Dafne Guisard is set to join Entain as chief operations officer (COO), effective 13 January 2025.

In this position, Guisard will be the first COO at the Ladbrokes-Coral owner since Sandeep Tiku exited in June 2022 to join the former Entain CEO Shay Segev at DAZN.

It comes as the group navigates a treacherous landscape following the resignation of CEO in Jette Nygaard-Andersen in December, amid a widely criticised M&A programme and stalling in core markets.

Under the leadership of new chief executive Gavin Isaacs, the operator’s stagnant share price has recovered following an EBITDA outlook upgrade in its Q3 report.