BetMGM will utilise four media and PR agencies to support the expansion of its UK operations, partnering with Recipe, Boldspace, Tomorrow Advertising and The Media Network.
The MGM Resorts brand launched in the UK in August. LeoVegas’ platform – the Swedish igaming group was itself acquired by the Las Vegas conglomerate in 2022 – and has been consolidating its marketing efforts in the months since.
To support further growth, the sportsbook has appointed Recipe as lead strategic creative agency and Boldspace as consumer and corporate PR lead whilst Tomorrow and The Media Network will take on joint responsibility for media planning and buying.
