BetMGM…announced the launch of Everi’s Lions Deluxe slot game in Michigan.
Michigan online gambling launched in December 2019 and BetMGM teamed up with Detroit Lions in September 2020 to become one of the team’s official sports betting partners. The partnership has involved co-branded assets on team broadcast programming and digital marketing assets.
The Detroit Lions also have partnerships with Soaring Eagle Casino Resort and WynnBet.
Lions Deluxe expands BetMGM’s long-standing partnership with Everi Digital, the online gaming business of Everi Holdings Inc. Oliver Bartlett, BetMGM’s Director of Gaming said: “We are thrilled to continue to expand our relationship with the Detroit Lions as we bring another great title to our list of Lions branded games.”