Betfred, the UK’s biggest retail bookmaker, has expanded its technology agreement with Playtech to meet its growing customer demand for new products and services across its betting estates.
In a joint statement, Betfred and Playtech have agreed on the extension of their exclusive partnership, which has spanned over 12 years.
As part of the extended partnership, Betfred will install more Playtech Self-Service Betting Terminals (SSBTs) in its shops, building on the 50% growth in terminal numbers over the past two years.
For the first time, Betfred customers will have access to Horse and Dog racing on these terminals. Additionally, innovative new products and features such as an enhanced Betbuilder, Dynamic content display, and best-in-class content will be introduced.