Promoting safer gambling is all well and good but the job of going into the community, out on the streets and raising awareness is an important, but not easy task.
At the forefront of that mission is Betknowmore, the charity established nine years ago by former gambling addict Frankie Graham and which is driven by the lived experiences of its founder and others who have shared that dependency.
“We put boots on the ground,” says Anna Niemczewska, Betknowmore’s director of operations. “We visit community centres, food banks, university freshers’ fairs, anywhere close to a betting shop – and where in a city isn’t close to a betting shop? – places where those who are most vulnerable might already be seeking help.”
