With the NFL season’s kickoff hours away, Barstool Sportsbook Thursday became the latest gaming provider to announce an agreement with Genius Sports, which will provide data and marketing support for Penn Interactive’s gaming platform.
Earlier this year, Genius paid the NFL to become its sole official gambling data provider, and it will give Barstool Sportsbook data for other sports as well, from NASCAR to the English Premier League. The NFL component is particularly notable though, given Barstool’s complex history with the league and commissioner Roger Goodell.
As Genius looks to profit off its exclusive NFL status, the company has expanded its relationship with gaming outfits to include more fan engagement solutions.
