Bally’s Corp. continues making significant strides toward its stated goal of becoming an omnichannel gambling operator.
With recent developments – such as the launch of Bally Online Casino in Pennsylvania, an ongoing multi-million-dollar reinvestment at its Atlantic City casino hotel and the expansion of its online sportsbook, Bally Bet – the company is stepping up its game and gaining the attention of gamblers across the Northeast and the US.
The one-time regional operator known as Twin River bought the Bally’s name from Caesars Entertainment for $25 million in 2020. Since then, Bally’s Corp. has invested in everything from brick-and-mortar casinos to digital media to daily fantasy sports.