Bally’s, Betfred weigh up evoke’s William Hill assets

Sunday, January 25, 2026 3:54 PM
Photo:  Shutterstock
  • Zak Thomas-Akoo, Next.io

Fred Done’s bookie empire is weighing up a possible purchase of evoke’s William Hill retail estate, according to multiple sources familiar with the matter.

Discussions are still in the exploratory phase, with no final decision having been made. NEXT.io understands a potential deal would likely be limited to the retail portfolio, and not the online business.

It comes as evoke fights for survival amid a £2bn [$2.7bn] debt pile largely tied to its own acquisition of William Hill’s non-US assets from Ceasars Entertainment in 2022.

The UK Government’s decision to dramatically hike gambling taxes in the Budget has further put the company’s future in doubt.