Bally Live has announced it is rebranding as Bally Sports Live, a name “that more effectively communicates the platform’s core offering of live sports streaming,” according to a release.
With this change, “Bally Sports Live aims to enhance recognition and align its brand with its sports-centric content along with social interactivity and gamification.”
The rebrand comes a day after Bally’s cancelled an earnings call after its shares suffered losses on the New York Stock Exchange.
Bally Sports Live’s new URL is ballysports.com.
“Bally’s is committed to taking an innovative approach to the live sports viewer, offering leagues, tours, promotions, and events a new live home,” said Chief Executive Robeson Reeves in a statement.
