Tipico Group has announced that Axel Hefer will assume the role of CEO, succeeding Joachim Baca, who will take over as Chairman of the Supervisory Board.
Hefer first joined the sports betting brand in November when he was named COO.
He brings experience from working for German technology companies, most recently with travel search engine Trivago and before that with online furniture retailer Home24. He has also worked in the private equity sector and started his career as a management consultant.
Hefer also comes from the sporting industry as he currently serves as the Chairman of the Supervisory Board at FC Schalke 04.
