New banking data from Department of Trust has questioned whether UK operators are missing out on a core demographic of higher-earning females.
This latest Department of Trust data covers anonymized raw bank transactions from a representative sample of 270,702 UK gamblers in Q4 2024. Up to 7,499,564 deposits and 982,464 withdrawals were recorded.
The main differences between male and female gamblers were in participation and income, as the average female gambler’s salary was 31% lower than males. In terms of similarities, the average age was 36 for both groups.
Looking at the Department of Trust data, the male to female split for overall activity, including deposits and withdrawals, was 68% to 32%.
