Atlantic City’s potential $1B entertainment project could enhance esports market

Saturday, April 26, 2025 12:23 PM
Photo:  esports" (CC BY 2.0) by sam_churchill
  • Corey Sharp, PlayNJ

Vivo Investment Partners, a New York-based firm, is prepared to make a $1 billion investment in the area around Atlantic City casinos to create an entertainment hub for all ages. The project would not include anything related to gambling. However, Vivo does include esports in its plan, and some New Jersey lawmakers have indicated a desire to make esports and esports betting a part of the state’s economy.

New Jersey is arguably the most forward-thinking state in the country when it comes to gambling. The market includes online casinos, sports betting, and of course the Atlantic City retail industry.

Esports is not currently as big as those other verticals mentioned.