Newly legalized sports betting in Kansas has made its way to the race track.
Kansas Speedway’s upcoming NASCAR Cup Series race will be renamed to Hollywood Casinos 400 presented by Barstool Sportsbook, the track announced Wednesday.
The increased partnership between the nearby Hollywood Casino and Kansas Speedway comes as the casino is building a brick-and-mortar sportsbook named “Barstool Sportsbook” for fans to wager on NASCAR and other sports during the Sept. 9-11 race weekend.
NASCAR Hall of Famer and broadcast analyst Rusty Wallace announced the renaming of the race and the building of the sportsbook at a press conference Wednesday. He was present when other race tracks in North Carolina and Arizona announced similar sports betting initiatives.