The American Gaming Association suspected there were plenty of customers using sweepstakes sites as a way to gamble.
A recent study, Sweepstakes Casino Player Profile & Advertising Trends, confirmed the AGA’s suspicions. The study revealed that 90% of patrons who visit sweepstakes sites consider what they are doing to be gambling.
“We wanted some real data to show how players themselves actually view these operations,” AGA Vice President of Government Relations Tres York told COMPLETE iGAMING. “And partly that is because the the actual sweeps operators themselves have been going around saying that the that the actual value on their platforms is gold coins, and that 90% of their players, they almost always play with gold coins, all this type of stuff, which, for anyone who is thinking reasonably, is pretty much nonsense.
