Allwyn International to acquire majority stake in PrizePicks

Tuesday, September 23, 2025 12:50 PM
Photo:  Shutterstock
  • Rege Behe, COMPLETE iGAMING

Allwyn International has entered into a definitive agreement to acquire a majority stake in daily fantasy sports operator PrizePicks.

Allwyn, a lottery-led gaming entertainment company with market positions in the UK, Austria, the Czech Republic, Greece and Cyprus, and Italy, said Monday it had agreed to take an approximately 62.3% stake in PrizePicks.

The expected initial cash consideration for Allwyn’s acquisition is US$1.6 billion, subject to customary post-closing adjustments.

In addition, the selling shareholders of PrizePicks may receive up to US$1 billion in 2029, based on performance metrics during 2026-28, which could increase the implied enterprise value to a maximum of $4.15 billion.