Allwyn Group has announced the new leadership team that will oversee the delivery of the Fourth National Lottery, beginning on 1 February 2024.
The lottery conglomerate’s leadership team will be led by CEO Andria Vidler and will oversee the transformation of the National Lottery and the delivery of funds for good causes for the next decade.
A media figurehead, Vidler will take leadership of Allwyn UK on 1 October, joining from Tag Worldwide, a leading global marketing production business where she was EMEA CEO.
Vidler was previously CEO of EMI in the UK and Ireland, and CEO of Centaur Media, as well as holding senior roles at Capital Radio, Bauer Media and the BBC.
