Alberta: 5 big questions about new sports betting market

Monday, September 22, 2025 11:07 AM
Photo:  Shutterstock
  • Geoff Zochodne, Covers

It may be all eyes on Alberta in 2026.

Missouri is set to launch legal sports betting in December. After that, there are no guarantees of fresh turf for online gambling companies in North America, except, perhaps, in Alberta.

The Western Canadian province has taken several significant steps toward a shake-up of how online gambling is legally done within its borders. And, at some point in 2026, a sizable number of private-sector sportsbooks and online casino sites could be cleared for launch.

The plan right now is for a new and open market for Alberta sports betting and online casino gambling. There will be no cap on the number of operators that could come under local regulation and compete for business alongside the government-owned Play Alberta, the only provincially authorized iGaming operator at the moment.