As Brazil moves towards the launch of regulated sports betting and igaming, there’s a huge opportunity for esports on the horizon. Local experts explain the opportunity that is coming into focus.

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“I think esports is already the second biggest sport in terms of popularity,” says Udo Seckelmann of Bichara e Motta Advogados. “Not in terms of betting, but in terms of younger generations viewing esports more positively than they do other sports, including football.

“Maybe in the next ten years, it surpasses football.”

In a country synonymous with o jogo bonito the idea it may be usurped may seem extreme.