If at first you don’t succeed, offer the same product for free and hope that passes muster.
That’s apparently the tack PrizePicks is taking with its pick’em-style daily fantasy sports game, the pay-to-play version of which was recently deemed unlawful in Michigan. Coincidentally or not, Michigan is where the free-to-play version of the same game will debut before it’s rolled out to other states.
“This new free-to-play format is the first of new game types to come and opens the door for us to reach sports fans who may not already be familiar with PrizePicks,” said PrizePicks Vice President of Innovation Brian Huss in a press release.
