ACE Casino has reopened in four states: Tennessee, Alabama, Georgia, and Maryland, after exiting those markets earlier this year. The move underscores a shifting strategy for sweepstakes casinos as they navigate regulatory challenges in the U.S. market.
The move comes as sweepstakes casinos prepare for the loss of California, which will officially ban these platforms beginning January 1, 2026, under Assembly Bill 831. With California representing nearly 20% of all U.S. sweepstakes casino revenue, operators are scrambling to offset the impact.
ACE Casino’s return to four previously exited states mirrors a growing strategy among sweepstakes companies: re-entering smaller or legally ambiguous markets to reclaim lost ground. While these states can’t match California’s scale, they offer a vital lifeline as the industry adapts to one of its most significant market contractions to date.
