An advert for betting firm Paddy Power has been banned for encouraging repetitive gambling, by showing it taking priority over family.
The advert features a woman asking her boyfriend “Do you think I’ll end up looking like my mum?”. He, distracted by a gambling app, replies “I hope so”.
The company said it accepted the decision from the advertising regulator and would consider the guidance it had been given.
Shown in March 2022 across TV and online, the ad showed the man sitting in a living room next to his girlfriend, whilst using his phone to play one of the firm’s betting games.
