For most of its history, Pferdewetten.de AG has been a relatively small and disciplined operator, surviving in one of Europe’s least hospitable gambling markets. The Düsseldorf-based bookmaker, which was established in 1997 and since 2000 has been trading on the General Standard segment of the Frankfurt Stock Exchange, was once almost entirely reliant on horse racing in the German market. But in recent years, it has begun a remarkable transformation.
Acquisitions, aggressive expansion into retail betting and a determination to navigate Germany’s highly complex regulatory framework have turned it into one of the country’s most ambitious emerging challengers.
Under the direction of 54-year-old CEO Pierre Hofer, who has been on the board since 2010, the company is accelerating a wave of consolidation that is reshaping the German betting landscape.
