If garnering a casino license for its proposed $4 billion project at the Nassau Hub depended solely on Las Vegas Sands’ public relations campaign, the gaming giant would be off to a good start.
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Early on, as Sands considered potential sites for gaming on Long Island, the company brought in political consultant Resi Cooper. Then, by the end of last year, after Robert Zimmerman lost his race for the CD3 seat to George Santos and returned to his communications firm, ZE Creative Communications, Sands added Zimmerman’s firm to assist with media and other outreach.
“I’m very pleased to be back at my firm and I’m excited about this project and proud to be a part of it,” Zimmerman told The Point.
