A California tribe is using free-to-play sports betting app to boost casino

Monday, June 26, 2023 8:44 PM
  • Cheryl Coward, PlayCA

California law prohibits traditional sports betting, but that doesn’t mean legal sports gaming options don’t exist in the state.

The 29 Palms Band of Mission Indians recently launched a social betting platform that allows bettors to participate in free-to-play sports wagering and redeem credits for use inside the tribe’s casinos.

Created in partnership with “social betwork” Sparket, the platform allows bettors to pick winners of sporting events, reality TV show competitions, esports and more.

Looking ahead, 29 Palms sports-related social betting gives both the tribe and Sparket a head start on preparing for legalized sports betting in California. The 29 Palms tribe has two casinos in Southern California: Spotlight 29 and Tortoise Rock.