Online gaming operator 888 has recruited five industry veterans to form a new joint venture and support the business with its expansion into Africa.
The 888Africa joint venture will operate 888 brands in online betting and gaming markets across select regulated markets across Africa. 888 has invested in a minority stake in the venture, with the option to increase this to take control and ultimately own up to 100% of 888Africa.
The quintet that will lead the new venture include Christopher Coyne, the former chief marketing officer and chief customer officer at the Stars Group; Andrew Lee, former managing director of sportsbook of the Stars Group and current Chairman of Voxbet; and Alex Rutherford, former chief product officer at Editec Online.
