$50 billion and counting: Tourists flocked to the Jersey Shore in record numbers in 2024

Sunday, May 11, 2025 2:08 PM
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  • Wayne Parry, The Press of Atlantic City

Visitors to New Jersey and the money they spent here set new records in 2024, with Atlantic and Cape May counties leading the way.

A report issued Thursday by the state Division of Travel and Tourism found that 123.7 million people visited New Jersey in 2024, and their spending exceeded $50 billion for the first time, settling at $50.6 billion.

Atlantic County, with its nine casinos and numerous beach towns, had nearly 24 million visitors, by far the most in the state, accounting for nearly 20% of all visitors to New Jersey. That figure was up 1.8% from 2023.

And Cape May County saw 12.11 million visitors, second-highest in the state. That represented an increase of 4.6% from 2023.