Bragg Gaming to integrate Kero Gaming micro-betting into sportsbook aggregation platform

Monday, August 5, 2024 7:36 PM
  • Mia Doyle, Special to CDC Gaming

Bragg Gaming Group has announced an agreement with Kero Gaming to bring the latter company’s sports betting options to its aggregation platform.

Kero Gaming specializes in micro-betting products and services, including data feeds, which will be introduced to the full product suite included in the Bragg HUB.

“We’re thrilled to be able to offer our aggregation customers access to Kero’s suite of sportsbook products for the first time. We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally,” Ivica Jovanovski, Head of Aggregation at Bragg Gaming Group, said in the press release.

Kero Gaming’s micro-betting works on a recommendation engine, using algorithms to provide personalized and relevant markets to bettors. Additionally, Kero provides services for live chat between players and live streaming.

“Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering,” Tomash Devenishek, CEO at Kero Gaming said in a news release. “Our partnership with Bragg is a significant step forward in allowing us to deliver our exceptional sports betting products globally. It’s great to advance this agenda with Bragg as a partner.”

The partnership comes on the back of recent changes within Bragg Gaming, as Robbie Bressler was appointed interim Chief Financial Officer in June.

Mia Doyle is a news writer for Major League Content, covering the latest stories across the casino and sports betting industry. Mia’s specialties include US gambling business, casino technology, and legislation news. Mia also likes to write about responsible gambling and social responsibility.