Malta-based online sportsbook and casino brand BetRegal.com has launched an upgraded affiliate programme in partnership with Income Access, Paysafe Group’s marketing technology and services provider.
The move is part of the brand’s strategy to optimise the performance of its affiliate channel and its affiliate partners.
“BetRegal’s affiliates are an important element in our acquisition strategy,” BetRegal Marketing Director Aly Lalani said in a statement. “Customer service is very important to us, and we feel that the upgrade to Income Access puts our affiliates in the best possible position to be successful.”
Launched in 2017, BetRegal’s sportsbook offers reduced-margin betting odds on sports ranging from Premier and Champions League football, NBA basketball and NHL ice hockey to tennis, Aussie Rules football and badminton, as well as a variety of in-play betting options. Its online casino features video slots, casino games and scratch cards as well as live-dealer versions of roulette, baccarat and French/immersive roulette, among other table games.
The Income Access platform has won the EGR North America ‘Acquisition & Retention Partner’ award for the last four years. Affiliates will benefit from the software’s campaign targeting functionality and in-depth reporting as well as the programme’s sophisticated marketing materials – widgets, calculators and other interactive creatives boasting higher engagement rates than standard banner ads.
“Sports betting online continues to evolve,” PaySafe Group’s General Manager for Income Access Tara Wilson said. “We’re excited to support an innovative sportsbook like BetRegal as it focuses on its affiliate channel. We feel (Income Access’) technology will help BetRegal and its affiliates maximise their revenue and business growth.”
The revamped affiliate programme will launch with a revenue share commission structure. CPA and hybrid deals are available on request.
